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And then Fox can use that film as a launching pad for the third Wolverine movie which is dropping March of 2017.

And going forward, it can be presumed that, if 20th Century Fox can be patient enough, they can use the February 12th release of Deadpool to drop a teaser for X-Men: Apocalypse which is due Memorial Day weekend 2016, although I’m sure they’ll just drop the first teaser with Star Wars: The Force Awakens and hold the second trailer for Deadpool.Īnd come May of 2016, X-Men: Apocalypse will be a great launching pad for Channing Tatum’s totally not cancelled Gambit movie which itself is due October of 2016. And going back a little bit, it was the surefire win that was X-Men: Days of Future Past (a mainstream, PG-13 team-based, ensemble superhero movie) that acted as the launching pad for the Kingsman marketing campaign. Now the Fantastic Four teaser isn’t responsible for the film’s $421m worldwide gross, but it didn’t hurt.

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That’s amusing, because the first Fantastic Four teaser was released in late January and succeeded in pumping up interest in Kingsman: The Secret Service, which was a mid-budget, R-rated super spy movie based on a comic book. Deadpool is a mid-budget, R-rated superhero movie based on a comic book that is being used to pump up interest in a mainstream, PG-13 team-based, ensemble superhero movie. What’s interesting about this is how “full circle” it all feels.

And even if the kind of person who would seek out a Deadpool trailer is generally the kind of person who is already planning to see Fantastic Four in theaters, the geek-centric nature of modern entertainment media means that any number of mainstream outlets (raises hand) will also be covering both the trailer and the movie with perhaps more ferocity than they otherwise might have. They can get the media to talk about the movie that is “hosting” said trailer. Every single blog post that goes live tonight discussing the Deadpool trailer will also mention that it will be attached to prints of Fantastic Four this weekend. But a high profile trailer debut can accomplish one very important task. It’s not like Thirteen Days earned $45 million on opening weekend thanks to the debut of the Lord of the Rings teaser, especially with signs posted in the lobby refusing to give refunds to anyone who bought a ticket to the damn-good Cuban Missile Crisis drama and trying to leave after the trailer reel. It’s also true that we’ve never had a situation where a movie magically overperformed thanks to a much-anticipated trailer. But the irony is that while general audiences may have a relative interest in the superhero reboot disconnected from the fan-centric controversy (that’s a conversation for tomorrow), the hardcore comic nerds are arguably more excited about the premiere tonight at 10:00pm EST of the Deadpool trailer. It’s the rare big blockbuster that’s something of a complete unknown, as I will be walking in without any real idea of what to expect. I’m genuinely curious about what the final product looks like after the various gossip and production headaches. I’m weirdly excited to see the Josh Trank picture. It’s going to be a crazy day thanks to multiple screenings on Wednesday, and it’s quite possible I’ll end up writing that review on a laptop on whatever hard surface I can find at any given moment. I’ll let you know in exactly 36 hours, as I’ll be seeing it on Wednesday morning with the review set to drop at 6:00pm tomorrow.

Despite ironclad nondisclosure agreements, word has been somewhat leaking out that perhaps 20th Century Fox’s Fantastic Four movie isn’t all that bad.